Broadridge | Comms Navigator

Initial Customer Notification

Touchpoint

Live

Lifecycle Stage

Approved

Approval Status

RAG Score

Details

Communication

Touchpoint Name

Title/Subject

Channels

Language

Alternative Formats

Created Date

Version Details

Version Number

Version Change Notes

Compliance & Approval

Approval Status

Approval Date

Approved By

Compliance Review Date

Reviewed By

Next Compliance Review Date

Review Outcomes/Comments

Overall Score:

Easy

Attractive

Social

Timely

Brand Alignment

Readability

Importance

Volume Impact

Business Impact

Reputational Impact

Customer Impact

This communication performs strongly across all EAST behavioural principles. It is clear, engaging, socially reinforced, and well-timed.

Easy

The message is clear, concise, and free from unnecessary complexity. The call to action is immediately visible and requires minimal effort to understand or complete.

Attractive

The communication uses engaging language and highlights key benefits. Important information is visually prominent, increasing attention and motivation to act.

Social

The message reinforces positive social norms and implies that others are already engaging with or benefiting from the action. This increases perceived legitimacy and trust.

Timely

The communication is delivered at a relevant moment and clearly explains why action should be taken now. It reduces procrastination by emphasising immediacy and relevance.

Brand

The communication aligns closely with brand voice and tone guidelines, maintaining consistency, professionalism, and clarity throughout.

Readability (Flesch–Kincaid)

Readability is strong, with clear sentence structure and accessible language suitable for a broad audience.

Reading Ease Score: 68 (Standard / Easy to read)
Flesch–Kincaid Grade Level: 7.8

Initial Customer Notification

Details

Version Details

Tags

Compliance & Approval

Assessment

Importance

Visual

Easy

Attractive

Social

Timely

Brand

Readability (Flesch–Kincaid)